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Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

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12:00-1:00 PM

Main Event

Special guest presenters

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Lucy Hernandez

Chief Creative Officer

Openform

Lucy Hernandez is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events. Prior to Openform, she led global product marketing teams.

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Trust in Science: The High-Stakes Game for U.S. Public Health
01
/
16
/
2025
 
7:45am
 - 
10:00am
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Trust in Science: The High-Stakes Game for U.S. Public Health

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What was covered

The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.


But there's no substitute for IRL connections, so the most innovative businesses are focusing on scaling local and hybrid events that are fast, flexible, and hyper-effective at driving meaningful connections.

Key Topics:

What agile event programs are and why they're essential

Strategies and tools for building agile event marketing

How to scale agile event programs without losing brand integrity or valuable data

Steps you can take right now to introduce agile event marketing into your business

Grab your favorite snack and tune in.

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The Event

As health misinformation spreads faster on social media than even the most contagious viruses, Americans’ overall trust in medical scientists continues to be lower than before the pandemic, according to a recent Pew Research Center study. 
  
It’s no surprise then that—as misinformation fueled ongoing vaccine hesitancy in 2024—whooping cough and measles outbreaks surged four times higher than the year before. Mistrust in public health has grown far beyond vaccines to include questioning the safety of fluoridated water and pasteurized milk. Public health has more than just a public relations problem; the consequences are deadly.  
  
What damage has already been done and what challenges lie ahead? Who decides what is true information versus misinformation? And what can public health leaders do to restore trust in medical science and U.S. health agencies? 
  
Join The Hill as we convene leaders in government, healthcare, science and patient advocacy to answer these questions and more and make sense of the current state of healthcare discourse. 

The Details


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SPEAKERS
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Thursday, January 16

7:45 AM ET Registration & Networking

8:30 AM ET Program Begins
10:00 AM ET Program Ends

Washington, DC & Streaming Nationwide

Location confirmed after registration


FEATURING

Rep. Cathy McMorris Rodgers (R-WA)

Ranking Member

Energy & Commerce Committee 

FEATURING

Shannon Baker-Branstetter

 Senior Director, Domestic Climate & Energy Policy

Center for American Progress

Rep. John Curtis (R-UT)

Vice Chair

Federal Lands Subcommittee

Kyle Davis

Senior Director, U.S. Federal Policy

Enel North America

Chay English

Policy Strategist & Managing Counsel

Ford Motor Co.

Xan Fishman

Director, Energy Policy & Carbon Management

Bipartisan Policy Center

Sen. John Hickenlooper (D-CO)

Member

Energy & Natural Resources Committee

Heather Reams

President

Citizens for Responsible Energy Solutions (CRES)

Maria Robinson

Director, Grid Deployment Office

Department of Energy

Jesse Simons

Co-Founder & Chief Commercial Officer

SOLARCYCLE

PROGRAM SPEAKERS

Stacey Abrams

Former Georgia Gubernatorial Candidate

Founder, Fair Fight

Headliner Interview

Rep. Kim Schrier, MD (D-WA)

Member, House Energy & Commerce Subcommittee on Health

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Dr. Larry Bucshon

Former Congressman

(R-IN); Senior Policy Advisor, Holland & Knight

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Imran Ahmed

Founder & CEO, Center for Countering Digital Hate

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Lynn Albizo

 Chief Public Policy Officer, Immune Deficiency Foundation

 


Dr. Georges C. Benjamin

Executive Director, 

American Public Health Association

 

Dr. Paul Offit

Director – Vaccine Education Center & Attending Physician –Infectious Diseases, Children's Hospital of Philadelphia

 

Scott Gottlieb

 Former FDA Commissioner; 

 Partner, New Enterprise Associates;

Board Member, Pfizer

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SPONSOR PERSPECTIVE

Sue Peschin

President & CEO

Alliance for Aging Research

STAY TUNED FOR SPEAKER UPDATES

SPONSOR SEGMENT

Sue Peschin

President & CEO

Alliance for Aging Research

MODERATOR

Steve Scully

Contributing Editor

The Hill

SPONSOR PERSPECTIVE

Eli Perez

Senior Director,

Patient Advocacy and Stakeholder Management


Otsuka

Debra Barrett

Vice President,

Corporate Affairs


Otsuka

MODERATORS

Steve Clemons

Contributing Editor

The Hill

Jason Grumet

Founder & President

Bipartisan Policy Center

SPONSORED BY

SPONSOR CONTENT MESSAGE HERE

Your Hosts

Lucy Hernandez

Chief Creative Officer

Openform

Lucy Hernandez is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events.

Leo Di Salvo

Sr. Technology Consultant

Openform

Leo Di Salvo is the Senior Technology Consultant at Openform, where his goal is to help people unlock the power of in-person events.

Run of show

12:00PM

Webinar Begins

Opening remarks from your hosts

12:15PM

5-Tips

5 Tips for Creating Virtual Events

12:45PM

Closing

Final remarks from your hosts

Grab your favorite snack and tune in.

Pro Tip:

First, watch the video to learn how to use this type of theme. Then, replace the iFrame embed code of the video below by clicking into it and clicking on the "Embed Options" tab on the right. Hide this element when you're finished.

 
Need more help? Here are some great Help Center articles regarding embed best-practices:

 
How do I resize an iFrame?


What's the difference between iFrame elements and Video elements?


How do I embed webinars or livestreams using an iFrame element?


What can I embed using an iframe into Splash?

Resource List

01

A Guide to Agile Event Programs that Can Survive Anything

Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

Download
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02

Crisis Mode: Ideas for Managing Events in Challenging Situations

Learn strategies, experiences and lessons learned from top event marketing leaders who have walked through the fire more than once and lived to talk about it.

Register
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03

How to Build a Rock Solid Agile Events Program

The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.

Watch now
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Join the conversation!  Tweet us: @TheHillEvents using #TheHillDisability

THE HILL 1625 K STREET, NW SUITE 900 WASHINGTON DC 20006 | 202-628-8500 TEL | 202-628-8503 FAX

© 1998 - 2023 NEXSTAR MEDIA INC. | ALL RIGHTS RESERVED.

Lucy Hernandez

Chief Creative Officer

Openform

Lucy Hernandez is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events. Prior to Openform, she led global product marketing teams.

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